THE STUDY OF INNOVATION CAPABILITY, CROSS-CHANNEL CAPABILITY AND FIRM PERFORMANCEOF VIETNAMESE RETAIL ENTERPRISES
نویسندگان
چکیده
This study aims to investigate the impact of innovation capability on cross-channel and effect firm performance an organization. On base literature review, this suggests a research hypothesis model, uses quantitative method examine. Research data is collected from 201 Vietnamese retail enterprises. The Structural Equation Modeling (SEM) by Smart-PLS used for analysis. result indicates that there significant positive capability. Besides that, finding shows plays important role in improving performance. Based findings, some recommendations are suggested enhance generating retailers.
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ژورنال
عنوان ژورنال: International journal of advanced research
سال: 2021
ISSN: ['2707-7802', '2707-7810']
DOI: https://doi.org/10.21474/ijar01/12773